GxBar and Greta
Greta Salad Bar is a young and up-and-coming brand of salad bars in Madrid. Its owners, Lorena and Imanol, wanted to make healthy eating easy, accessible and delicious. That is how the concept came to life. Founded in 2022, Greta now has 2 locations in Madrid, and hopes to expand further.
Greta Salad Bar and GxBar have united around their target audiences: young, on-the-go individuals who lead active lifestyles, trying to maintain a good work-life balance. Always trying to multitask, they value convenience and speed of service while getting superior quality goods/experiences.
Problem: Constant lack of time that leads to compromises of a certain activity (like not having time for lunch when you are getting your nails done and vice versa).
Solution: Within the collab clients of GxBar obtain an exclusive discount for Greta bowls and salads when ordered through Uber Eats. Now our customers do not have to sacrifice their lunch or dinner while getting their services done in the salon, and enjoy the Greta salad while they are getting a service done.
But we did not stop there: we have made sure to establish synergies between our audiences by setting up a loyalty card in Greta. Every bowl/salad bough equals to 1 cell on the card. After filled up, a free manicure service by GxBar is unlocked!
G x Greta Launch Party
To introduce our collaboration, during one day GxBar artists did nails and hair for all clients visiting Greta :)